Marketing Retention

Marketing Manager

Role Responsibilities:

Marketing Manager in Retention Team plays a critical role in retaining our existing and most loyal customers by performing a wide range of activities

  • Involved in formulating and executing the CRM strategy to drive traffic, retargeting, repeat purchase and cross-sell by working closely with the Revenue, Product, Tech and UX teams.
  • Conceptualize marketing campaigns, craft messaging & build relevant workflows by segmenting the user base appropriately to identify opportunity areas in the user’s lifecycle .
  • Lead the reporting, monitoring, tracking for the different campaigns & also publish appropriate performance dashboards.
  • Drive and monitor A/B tests and data driven experiments to strive for continuous improvement in campaign metrics.
  • Effectively utilize all digital channels like FB, YouTube, push notifications, SMS & emails etc. to target users with relevant and personalized communication
  • Taking a customer first lens and ensuring the most relevant and engaging communication is sent out
  • Stay abreast of and recommend mobile & email marketing best practices.
  • Conceptualize optimum customer funnel flow and liaise with product teams to get the necessary implementation done
  • Devise new segmentation strategy to drive strategic business interests
  • Leverage data and analytics to understand user behavior and transaction patterns
  • Study the game aspects, website features and player behavior to obtain a holistic understanding of the product.
  • Take initiatives, identify pain points, improvement areas and work towards achieving a solution.
  • Drive the team’s efforts at organizing and managing offline events and tournaments.
  • This role requires a high degree of stakeholder management and provides exposure across departments

Minimum Job Qualifications:

Expected

  • Out of the box thinker and innovator.
  • Excellent communication (oral and written)
  • Excellent academic record, strong logical and analytical skills.
  • More than 2 years of experience in marketing (preferably online)

Desired

  • Should have experience with at least two among organizing promotional events, running new customer communication programs or running customer retention programs (preferably for a Mobile Product or a Mobile website)
  • Ability to work with data and uncover insights into consumer mindset.
  • MBA in Marketing from a Tier 1 college.
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