Everything at Games24x7 starts with an idea (a hypothesis). The Games24x7 idea hierarchy is flat and new ideas can come from anywhere, but every idea goes through a process of vigorous debate and empirical validation. Creation follows ideation and creation at Games24x7 is always about ownership, teamwork and an obsessive attention to detail with the singular goal of delivering an awesome
game playing experience to our players.
There is no learning without experimentation, and at Games24x7, we test everything. Nothing is gospel, and every new idea has to prove itself through carefully and rigorously designed experiments. Next comes listening. We listen carefully to the sound of every click our players make or don't make when they are with us. This listening helps us validate or reject a hypothesis, and reveals new insights about our players which kicks back the ideation machinery
all over again.