Ethos - games24x7


At Games24x7, every innovation starts with a hypothesis. The company’s idea hierarchy is flat, and innovative ideas can come from anywhere, but every idea goes through a process of vigorous debate, and empirical validation. Creation follows ideation, which at Games24x7, is always about ownership, teamwork, and obsessive attention to detail, with the singular goal of delivering an awesome game playing experience to our players.

There is no learning without experimentation, and at Games24x7, we test everything. Nothing is the gospel, and every new idea must prove itself by undergoing a series of rigorously designed experiments. Next comes listening. We listen carefully to the sound of every click our players make or do not make when they are with us. This listening helps us validate or reject a hypothesis and reveals new insights about our players which reboots the ideation machinery.