As a gaming pioneer of India, Games24x7 has come a long way over the past 14 years. We started off with just RummyCircle in our portfolio, which eventually became a top-grossing game in the country. While influencing the way India plays, we built a successful gaming portfolio, becoming one of India’s most valuable gaming companies.

Changing portfolio

Our deep understanding of Indian gamers’ psyche and their gaming behaviour helped us launch successful games of freemium model — the Ultimate Games. Ultimate Teenpati went on to become one among the top 10 grossing games on Playstore in India.

The latest addition to our portfolio is My11Circle, our fantasy gaming platform. In less than 6 months of its launch, it crossed a user base of 3 million.

With advanced technologies such as artificial intelligence and machine learning, we study user behaviour and offer unique experiences to our players. With the rich data that we have garnered during our over-a-decade-long journey as a gaming company, we have developed a few cutting-edge solutions that help us immensely in terms of user acquisition and retention. We are now making some of these solutions available as B2B products for other companies.

We were featured on Discovery Channel’s TV series — India Startup Stories — as one of the 8 visionary companies to harness the power of new-age tech to build a new-age India.

Rebranding

Over the years, we have transformed into a tech-oriented company that creates awesome games from a gaming company that leverages cutting-edge technology. As we rebrand ourselves, we explored multiple concepts for our new logo.

With these concepts in mind, we explored a mixed bag of options.

New logo

27th Jan 2020 marked an exciting day for Games24x7 as we officially launched the new logo. In creating our new logo, it was critical that the importance and pervasiveness of our mission came through with clarity. Here’s how the thought process behind how the final logo came together.

Leading with a strong and stable blue with a pop of energetic orange, supported by calm teal and aqua accents, the logo echoes our brand personality, bringing in elements of creativity and cognition.

The Science of Gaming

Our new tagline “The Science of Gaming” truly reflects our new brand positioning as a technology leader in the field of gaming and matches our new visual identity. Our brand now balances the history of pioneering gaming technology with a future built on continued innovation.

Logo launch event

We had a logo unveiling bash at our Mumbai and Bangalore offices that marked the beginning of a new chapter in our story. We had exciting contests, prizes and food at the event. All the employees got persona stickers and badges that they could connect with the most.

Our new identity illustrates the scale and momentum that we have achieved as a leading Indian startup. With this foundation in place, we can’t wait to bring to life all the amazing ways in which we can transform gaming across the globe using data insights. Stay tuned to our social pages to get regular updates on all the exciting events at Games24x7!

Let us know what you think about our new logo. We would love to hear from you!