Spring Marketing Capital has come on board as the brand & marketing partner for Games24x7’s full-stack games portfolio
May 8th, 2020: Games24x7, India’s leading skill games company, has appointed the marketing consulting firm Spring Marketing Capital as its brand and marketing partner. The consulting firm will be responsible for Games24x7’s overall branding efforts and co-creating influencer marketing campaigns to strengthen brand positioning of its gaming platforms.
Games24x7 was founded by New York University alumni Trivikraman Thampy and Bhavin Pandya in 2006. Fueled by early stage VC investments from the marque firm Tiger Global and a host of investment entities from the US, Games24x7 boasts an exciting full-stack games portfolio across skill games, fantasy sports and casual games with leading platforms including RummyCircle, My11Circle (the Fantasy Cricket League) and Ultimate Games enabling cash, community, and creativity for their massive gaming community. Games24x7 has recently begun engaging deeply with national brand ambassadors for its gaming platforms starting with Saurav Ganguly for their Cricket Fantasy Platform last year.
The company has been investing aggressively in its India centric mobile games business while also diversifying by investing in the international gaming market and other technology partnership opportunities.
Arun Iyer, co-founder, Spring Marketing Capital said, “Globally, online gaming is an exciting industry and Games 24×7 is a pioneer of digital gaming in India. We are thrilled to partner with this fantastic team and help them build strong online gaming brands. The company has already seen tremendous success in the adoption of their games and the strong communities that have emerged around their products and it is our pleasure to work with them in this next stage of their journey as they continue their market leading efforts.”
Siddharth Banerjee, Chief Revenue & Marketing Officer, Games24x7 said, “India is witnessing an exponential growth in the online gaming industry. As one of the leading skill games companies in the country, we will not just aim to connecting the propositions of our gaming platforms with millions of gaming enthusiasts but also educating consumers about our platforms. We are excited to partner with Spring Marketing Capital to further strengthen our creative efforts in the Indian market.”
About Spring Marketing Capital
Spring Marketing Consulting firm aims to partner founders to build the brands of tomorrow.
Spring consults with a select set of brands, where it hopes to bring brand expertise and experience coupled with the nimbleness and agility that young, upcoming, upstart brands demand. Spring offers ‘skin in the game’ thinking and attitude through a set of bespoke teams built around the requirements of each brand / business. It aims to seamlessly blend its learnings from the start-up and well-established business worlds, to deliver a truly differentiated engagement model. In its first year of operation, the marketing consulting firm has partnered founders in building out and implementing Go To Market strategies for startups such as Byju’s, Wakefit, Cars24, epigamia, 1mg, MuscleBlaze, Faces Canada, Country Delight and The Moms Co.
About Games24x7 (formerly Play Games24x7)
Games24x7 is the largest destination for mobile and online games providing world-class, immersive entertainment experience across its leading franchises in skill games, fantasy sports and casual games. RummyCircle, one of its early platforms is now the top destination in India to play India’s favourite card game – rummy. In 2019, the company unveiled its fantasy sports platform My11Circle, and appointed iconic cricketer Sourav Ganguly as the brand ambassador. Games24x7 has been steadily strengthening its global leadership team. In March this year, the company has appointed former Director (GSO) of Facebook India, Siddharth Banerjee as its first Chief Revenue and Marketing Officer to drive the organization’s growth agenda in both India and international markets. In April this year, Games 24×7 appointed finance veteran Rahul Tewari who joined from Quikr as the first CFO. Funded by Tiger Global, Games 24×7 continues to invest aggressively in its India centric mobile games while also diversifying by investing in the international gaming market and other tech opportunities as it seeks to become a 21st-century scientific gaming company – built out of India for the world.
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