Multigaming platform Games24x7 on Wednesday said it has made a strategic investment in CricHeroes, a digital player-focused platform targeted at the grassroots cricket ecosystem. While the details of the investment remain undisclosed, the company said it will help both companies reach out to the under-penetrated grassroots cricket in India. Launched in 2016 as a scorekeeping app for grassroots cricketers to keep their scores, CricHeroes claims to have amassed over nine million registered users and over 1.5 million matches scored. The company is digitising cricket at the state and district level as well and emerging players are using their statistics from the CricHeroes app for various official tournaments. The company has partnered with over 50 BCCI state cricket associations and ICC-affiliated member countries, it said in a statement. Rahul Tewari, chief financial officer, Games24x7 said this is the company’s first investment in the grassroots cricket level and it is a synergistic investment for the fantasy cricket platform My11Circle.